Next in importance is the «meta tag,» the black text underneath that blue title that tells searchers more about your site. Prioritize your most important keywords there, as well. Then, search engines will scan your website’s HTML text for those same keywords. They give most value to what’s coded as h1 (your main headline) then h2, h3, h4 (subheads), then the rest of your html copy. Note: the text on your site must be in HTML fonts, or they won’t be recognized.
If you don’t know anything about HTML, consider learning even just the basics of the language so that you will be able to use meta-tags to improve your search engine positioning. Titles in particular can affect your page ranking, so make sure you do the necessary coding to increase your chances of getting better page ranks.
Initiate a Google AdWords campaign, whereby you mention your website in your paid ads. Google will usually send out spiders to rate your quality score and this will simultaneously index your site.
search engine news Your research may reveal that the most popular keywords are «lose weight fast» and «how to lose weight». You would then take the time to create two individual pages on each of these keywords. This makes it easy for the Google to match the searches to your content easily.
Search Engine Optimization is more than just creating a few meta tags and submitting your URL to a few search engines. In fact, SEO goes even beyond the definition we started with above. There are a number of strategies that currently work to provide a better chance at getting listed higher in the Search Engine Results Pages (SERPS). Besides having the page optimized with relevant words and terms, outside factors can actually play a large part. Sometimes these factors are the MOST important.
And finally, it doesn’t require any hefty marketing budget as advertising and other marketing strategies require. But yes, you’ll have to pay to the SEO practitioners whom you’re going to hire for the optimization process. So, isn’t it better that you learn search engine optimization yourself and carry out the various tricks and techniques involved on your own?
The first thing that you should keep in mind while designing a website is to follow the guidelines provided by search websites. If you will just follow 80% of the guidelines it is sure that your search engine ranking will increase a lot. This is because search websites give priority t the websites which are designed according to the guidelines.
Think a little outside the box when doing your keyword research to ensure you are optimizing for words he will be looking for. Be sure to include common derivations. To get a head start on this, ask a friend who doesn’t know anything at all about your business what they would type in the search engines to find «the solution you provide». Careful you don’t put words in their mouth during this exercise.